Diversifying with banners ads

Diversify with banner ads

Have you heard of the saying, "Don't put all your eggs in one basket?". In earning money, it means that you should not just rely on one income source. The keyword here is diversify.

One of the ways you can diversify is through Banner Ads.

What are banner ads/advertisements?

Banner ads are a form of advertising in the Internet. These are pictures that advertises other websites and clicking on them brings you to that advertised sites. There are two persons involved in banner advertising, the advertiser and the publisher.

The advertiser is the one who wants to advertise his site and owns the banners. The publisher is the one giving up some space (ad space) in his website so that the advertiser display his banner there. If you want to promote your website, your role will be the advertiser. If you want to earn money, your role will be the publisher.

How can a publisher (you) earn from displaying banner ads?

Every time the banner is shown in the publisher's website, that counts as one impression. Advertisers pay for these impressions counted per 1000 impressions. Usual rates for banners are a few cents per 1000 impressions. Some have 30, 40 or 50 cents per 1000 impression. It can also depend on the size of the banners.

What are the sizes of the banners?

Different advertisers have different sizes. Here are the common sizes as quoted from Wikipedia

* Sizes for rectangular/pop-up ads
o Medium Rectangle: 300 by 250
o Square Pop-Up: 250 square
o Vertical Rectangle: 240 by 400
o Large Rectangle: 336 by 280
o Rectangle: 180 by 150

* Sizes for banner/button ads
o Full Banner: 468 by 60
o Half Banner: 234 by 60
o Micro Button: 80 by 15
o Micro Bar: 88 by 31
o Button 1: 120 by 90
o Button 2: 120 by 60
o Vertical Banner: 120 by 240
o Square Button: 125 square
o Leaderboard: 728 by 90

* Sizes for "skyscraper" ads
o Wide Skyscraper: 160 by 600
o Skyscraper: 120 by 600
o Half Page Ad: 300 by 600

How can I maximize my earnings with banner ads?

Banner ads are not for everybody. If your site receives low traffic, then you won't make much with banner ads. However, if your site has tons of traffic, banner ads is very profitable.

Great! So where do I get banner ads?

I'm sorry to say I am still looking for an advertiser for that. If I find a good banner advertiser, I'll post it here at this site.

Just a little note, please do not fill your web pages with banners. One or two is enough, more is annoying to your visitors and they might never come back. ^_^

Banner Advertising is just one of the ways in order for you to earn money online. There are still other ways to earn money online. Always remember not to "put all you eggs in one basket".